From October 13th (Indigenous Peoples' Day) to November 30th (last day of Native American Heritage Month), in partnership with Amplifier and IllumiNative, we raised awareness about Indigenous leadership on racial justice issues and environmental protections while also growing appreciation for the myriad of relationships Indigenous communities have with civic engagement and American democracy itself.
Featuring artwork by Gregg Deal (Pyramid Lake Paiute), Mer Young (Hidalgo Otomi and Mescarelo-Chiricahua Apache), Weshoyot Alvitre (Tongva), and LMNOPI, we facilitated dialogue with approximately 1.25 million people on social media. And on the ground, we reached viewers of all ages and varying demographics in 18 states across the country. Campaign works were projected on buildings in several states and digital billboards were displayed in cities like Tempe, AZ; Denver, CO; Columbus and Cleveland, OH.
In addition, over 11,000 pieces of physical artworks were distributed to 23 different Indigenous community groups nationwide, spanning states like Arizona, Hawai’i, Minnesota, Nevada, New Mexico, North Carolina, Oklahoma, South Dakota, New York, Washington, and Wisconsin. In order to also engage younger audiences, Amplifier, IllumiNative and Nia Tero co-created an original, 16-page lesson plan that was distributed to over a million K-12 students. Download the digital art and the educational curriculum here!